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Growing up in Oakland in the 50's and 60's, neighborhood kids were not allowed to cuss around adults. If we got caught we would get a whoopin'. The term originates from the popular phrase at the time, "what the heck" and "I'm having of heck-of-a-good-time." In recent years I often hear the word "hella," but the original "hecka" represents a term of endearment, love and great affection. "I Hecka' Love Oakland" is all about our history, past to present.

Designed & printed in Oakland on 95% cotton/5% spandex v-neck t-shirt.